Make customer service first priority to forge brand loyalty

Marc L. Goldberg

OK, you created a brand. If you want loyalty to your brand, creating a customer-service-first culture is the foundation is a must.

If your goal is to not only attract buyers to your business but also retain them, then job one is putting service to your customers on the top of the list of values that define your brand. This is accomplished by always making your customer come first. It is not about you and your products/services it is about the needs, wants and desires that your customers require. It is you finding out why they seek you out for a solution and then focusing on delivering a solution that will address their needs. 

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Buyers are looking for solutions to their issues.  If you focus on customer solutions, the customer will see your mission is delivering values important to them. If you can make your communications personal you are making the customer feel valued. The interaction is not transactional, but relational. It is not a buyer entering your store, seeking a certain size nut and bolt to repair a screen door, paying then leaving.  It is you creating a dialogue about the door and the issues that caused the need for a new nut and bolt to understand the customer’s need and address what else might be involved in this issue. When a seller shows interest beyond the immediate need, they are creating a relationship that will form the foundation for a return engagement to meet the next need.

Make customer service first priority to forge brand loyalty

If you can exceed the buyer’s expectation then you are checking off a box in their mental checklist of why they should continue to do business with you. The lawn is mowed, the hedges are trimmed and the landscaper notes that there are weeds popping up in one of the yard’s gardens and addresses their removal. This is done without charge. You have just exceeded their expectation and created value in the relationship. When the contracted tasks are completed and you ask the client what else they may need to have done, you are creating a relationship rather than just showing up, doing the work, then leaving without checking in with the client before departing for the next job. When you complete the installation of a new bulkhead, sending a handwritten thank you note, exceeds the customer’s expectations.